Effective Date: September 24, 2026

Welcome to the privacy policy of HOME OF BRANDS d.o.o., accessible through our official website www.homeofbrandsdoo.com. At HOME OF BRANDS, we focus on curating practical, daily-use household essentials that fit seamlessly into your everyday life, and we are fully committed to protecting the privacy rights and personal information of every user who browses, shops, and interacts with our platform. This policy is designed to clearly explain how we collect, use, store, protect, and share your personal data when you use our website, place orders, contact our support team, or engage with any of our services. All our data handling practices strictly comply with applicable Croatian data protection regulations, the General Data Protection Regulation (GDPR), and other relevant global privacy standards, to ensure your personal information is always managed with transparency, fairness, and full respect for your rights.

1. Information We Collect From You

We only collect necessary personal information that directly supports the operation of our household goods e-commerce service, and we never gather unrelated data without your explicit consent. The categories of information we may collect include the following:

• ‌Account and Registration Information‌: When you create a user account on our website, we collect your full name, email address, chosen password, and optional contact number to help you manage your order history, save delivery preferences, and access personalized shopping features.
• ‌Transaction and Order Information‌: When you place an order for our cutting boards, food storage containers, bag clips, peelers, or other daily household essentials, we collect your delivery address, billing address, payment details (we do not store full credit card information on our servers, all payment processing is completed through certified secure payment gateways), order notes, and purchase records to fulfill your order accurately and track delivery status.
• ‌Communication and Support Information‌: When you reach out to our team via our contact email apexv@homeofbrandsdoo.com, call our support line at +385 91 605 2578, or submit a message through our website’s contact form, we may save your correspondence, contact details, and related issue records to deliver the quick, smooth support we promise to all our customers.
• ‌Automatic Collected Technical Information‌: When you browse www.homeofbrandsdoo.com, our servers automatically log standard technical data including your IP address, browser type, device model, operating system, pages you viewed, time spent on our site, click paths, and other browsing behavior data, to help us optimize website performance, fix technical bugs, and improve your overall shopping experience.
• ‌Marketing Preference Information‌: If you subscribe to our newsletter to get updates on new daily goods arrivals, bestseller promotions, and exclusive offers, we collect your email address and your stated preference for receiving different types of marketing content.

2. How We Use Your Collected Information

All the personal information we collect is used for clear, legitimate purposes related to providing and improving our household goods shopping services, and we will never repurpose your data for uses that are not outlined in this policy without your additional explicit approval. The core usage scenarios include:

• ‌Order Fulfillment and Service Delivery‌: We use your order, delivery, and payment information to process your purchase, arrange shipping to the address you provide, send you order confirmation and delivery update notifications, and ensure you receive the high-quality daily home items you ordered without unnecessary delays.
• ‌Website Operation and Experience Optimization‌: The technical browsing data we collect helps us maintain the stability and security of www.homeofbrandsdoo.com, identify which product pages users prefer most, adjust our site layout to make it easier for you to find the practical kitchen tools, storage solutions, and other household essentials you need, and fix any technical issues that may arise during your browsing.
• ‌Customer Support and Issue Resolution‌: We use your contact details and communication records to respond quickly to your questions about product specifications, order status, return policies, or other shopping concerns, deliver the fast, responsive support we promise, and resolve any issues you encounter in a timely and satisfactory manner.
• ‌Personalized Service Improvement‌: With your consent, we may use your browsing and purchase history to recommend relevant products that match your interests, for example suggesting compatible refrigerator storage solutions after you purchase a set of color-coded cutting boards, to help you discover more small, practical items that can lift your ordinary daily home life.
• ‌Marketing Notification Delivery‌: If you have opted in to receive our marketing communications, we will use your email address to send you updates on new arrivals, limited-time promotions, bestseller highlights, and exclusive member offers, and you can unsubscribe from these marketing emails at any time with one simple click.
• ‌Legal Compliance and Rights Protection‌: We may use and retain your personal information as required by applicable laws, regulations, or valid legal procedures, to resolve potential disputes, enforce our website terms of service, and protect the legal rights and safety of HOME OF BRANDS, our users, and the public.

3. Information Sharing and Disclosure

We will never sell, rent, or trade your personal information to unrelated third parties for their marketing purposes without your explicit written consent. We only share your necessary data in the following limited, safe scenarios:

• ‌Authorized Service Providers‌: We share only the minimum required information with trusted third-party partners who assist us in operating our business, including certified payment processors to handle your payment transactions, professional logistics and shipping providers to deliver your ordered household goods to your designated address, and IT maintenance partners who help us maintain the security and functionality of our website. All these partners are bound by strict data protection agreements that require them to protect your personal information and only process it according to our explicit instructions.
• ‌Business Transfer Scenarios‌: In the event of a merger, acquisition, asset restructuring, or full or partial sale of HOME OF BRANDS’ business assets, your personal information may be transferred to the relevant successor entity, who will continue to abide by the terms of this privacy policy to protect your data rights.
• ‌Legal Required Disclosure‌: We may disclose your personal information if we are required to do so by valid court orders, government regulatory investigations, or other legal obligations, to protect the legal rights, property, and safety of HOME OF BRANDS, our users, and the general public.

4. Data Storage and Security Protection

The personal information you provide will be stored on secure, encrypted servers located in compliance with EU data protection requirements, and we have implemented comprehensive multi-layer security measures to prevent unauthorized access, use, disclosure, modification, or destruction of your data:

• All sensitive personal data including payment related information is encrypted via industry-standard SSL/TLS protocols during transmission and storage, to ensure no unauthorized parties can intercept or read your private information.
• Our internal data access is strictly controlled: only a limited number of authorized staff who need to process your data to complete their work (such as order processing teams and customer support teams) are granted access to your personal information, and all access activities are logged and audited regularly.
• We conduct periodic security assessments, system updates, and staff data protection training to continuously optimize our data protection capabilities, and prevent potential data leakage risks from human error, system vulnerabilities, or external cyber attacks.
• We do not retain your personal information for longer than necessary to fulfill the purposes outlined in this policy: order related data will be retained for the period required by local commercial and tax regulations, and account related data will be retained for as long as you keep your account active, unless you request us to delete your information in accordance with your legal rights.

5. Your Rights Over Your Personal Data

Under applicable data protection laws including the GDPR, you hold full and enforceable rights over your personal information, which you can exercise at any time by contacting us via our designated contact channels:

• ‌Right of Access‌: You have the right to request a clear copy of all the personal information we hold about you, including details of how we have collected, used, and shared your data.
• ‌Right of Rectification‌: If you find that the personal information we hold about you is inaccurate or incomplete (such as an outdated delivery address or wrong contact number), you can request us to correct and update the related data promptly.
• ‌Right to Erasure‌: You have the right to request us to delete your personal information in the scenarios where your data is no longer necessary for the original purposes we collected it for, or when you withdraw your consent to our data processing, and we will comply with your request unless we are legally required to retain certain data for compliance reasons.
• ‌Right to Restriction of Processing‌: You have the right to request us to temporarily restrict the processing of your personal information under specific circumstances, such as when you dispute the accuracy of your data, or when our processing is no longer legitimate but you do not want us to fully delete your information.
• ‌Right to Data Portability‌: You have the right to request us to provide your personal data in a structured, commonly used, machine-readable format, so that you can transfer the data to another service provider if you wish.
• ‌Right to Object‌: You can object to our processing of your personal data at any time for reasons related to your specific situation, including opting out of the personalized product recommendation services and the marketing email subscriptions we send you.
  To exercise any of the above rights, you can send your request to our official contact email apexv@homeofbrandsdoo.com, or call our support line at +385 91 605 2578. We will respond to your verified request within 30 days, free of charge, and only ask for necessary information to confirm your identity to protect your data from unauthorized access by other parties.

6. Cookies and Similar Tracking Technologies

Our website www.homeofbrandsdoo.com uses cookies and other similar tracking technologies to improve your browsing and shopping experience. Cookies are small text files stored on your device when you visit our website, which help us remember your language preference, saved shopping cart items, and other personalized settings, so you do not need to re-enter these information every time you visit our site.
We use three categories of cookies: strictly necessary cookies that are essential for the basic function of the website to run normally, performance cookies that help us analyze how users interact with our site to optimize its performance, and functional cookies that remember your personalized preferences. You can adjust the cookie permission settings in your browser at any time to reject non-necessary cookies, but please note that disabling necessary cookies may affect the normal use of some core functions of our website, such as the ability to save items to your shopping cart or proceed to checkout smoothly.

7. Protection of Minors

Our e-commerce platform is designed and intended for use by adult users aged 18 and above. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and find that your child has provided us with personal information without your consent, please contact us immediately via our contact channels, and we will promptly delete all relevant personal data from our servers as soon as possible.

8. Third-Party Links

Our website may contain links to third-party platforms, such as links to our social media pages, or references to trusted partner service providers. Please note that these external websites are operated by parties independent of HOME OF BRANDS, and they have their own separate privacy policies and data handling rules. This privacy policy only applies to the personal data we collect on www.homeofbrandsdoo.com, and we are not responsible for the data protection practices of those third-party websites. We recommend that you read and understand the privacy policy of every website you visit before providing any personal information on those platforms.

9. Updates to This Privacy Policy

We may revise and update this privacy policy from time to time to adapt to changes in our business operations, new regulatory requirements, or user feedback. When we make significant changes to this policy, we will update the “Effective Date” mark at the top of this page, and post a prominent notification on the homepage of www.homeofbrandsdoo.com to inform you of the adjustments. Your continued use of our website and shopping services after the effective date of the revised privacy policy will be deemed as your acknowledgement and agreement to the updated terms of the policy. We encourage you to review this privacy policy periodically to stay informed of how we are protecting your personal information.

10. Contact Information

If you have any questions, concerns, or complaints about this privacy policy, or if you wish to exercise any of your data rights outlined above, you can reach out to us through any of the following official contact channels:

• Company Name: HOME OF BRANDS d.o.o.
• Office Address: Radnička cesta 49, 10000 Zagreb, Croatia
• Contact Telephone: +385 91 605 2578
• Official Contact Email: apexv@homeofbrandsdoo.com